DIGITAL ASSOCIATES CO., LTD.
Technology Solutions
Digital Associates was founded in 2003, we are a technology-based media market research company that emphasizes on providing Thai businesses with the most innovative technological services to monitor their product's performances to the public.
About the Company
Our aim is to revolutionize Thailand, its advertisement, music and syndication industry by providing a completely new way of how multimedia channels such as radio and television songs and advertisements are monitored. The once inaccurate, inefficient, very expensive and in most cases unattainable ways of manually monitoring these contents by human will be replaced by our patented technology that captures, summarizes and display advertisements and songs intelligence in real time on the internet for every part of the country. We will be the only authority in Thailand with the capabilities to monitor the radio, TV and other multimedia channels.
We are confident that our accurate, comprehensive, and timely intelligence is necessary for investor's and the creative citizen's confidence which is necessary for any industry to grow. A new systematic way to find media knowledge will create a more intelligent capable group of workers, entrepreneur and investors, who can develop the market up to it's potential.
Digital Associates will participate in a wide range of businesses that can utilizes our patented monitoring technology in forms of strategic partnerships, subsidiaries or joint ventures with competent businesses in the domestic and foreign business community such as a national music chart and national music award. The goal for us is to help each business succeed by providing the best market intelligence and freeing each business to focus on their core business
Vision
Digital Associates was founded in 2003, we believe that there will be 3 major technology revolution that re shapes our world
- Tranformation of all things analog into digital format via sound (AFP, Sound, recognition), vision (machine vision, AI), Taste-Touch-Smell (IoT sensors)
- Abundance of Data for humans to take digest, make decision with, and ultimately benefit from and transform the way they work and live.
- The advancement of computing power nd feedback loop algorithm, known today is Artificial Intelligence combined with the abundance of data collected, will accelerate the cycle of improvements
Mission
In order to succeed in the competitive market designed to help large conglomerates, there are 3 business practices pillars that we believe are the key success factors
Innovation
Large publicly listed corporations have capabilities to execute and service their customer but cannot supply innovations to the market.
Execution
New and innovative companies lack the fund to obtain execution excellence.
Service
In order to obtain large-scale projects in both the private and public sectors, a strong sales and customer service team is required, which startups lack.